Brand Creation and Development
EventCause
The Spencer Company was hired by veteran trade show executive Jeff Chase to create and develop a new nonprofit organization brand. The scope of services included proposing 20 different names that were not in conflict with any other trademark as well as available as web domains. Mr. Chase selected one of our proposed brand names EventCause. EventCause went on to provide signs, materials and labor at this event with the First Lady at cost which helped YouthBuild create a top-notch function for a tiny penny. First Lady Michelle Obama served as the keynote speaker.
Public Relations and Crisis Management
Kamofie and Company
The company founder is a former celebrity manager and publicist. His marketing, publicity and technology background all sync together when information needs to be handled diplomatically, quickly and "technologically". Kamofie and Company hired our firm to conduct crisis management when actress Lindsay Lohan was accused of stealing a necklace from their store. We managed the media storm by coping with and speaking to the thousands of reporters calling about the story. We handled all press releases, media responses as well as interviews on all the major television news networks including CNN, ABC, CBS, NBC, Entertainment Tonight and many more.
Freight Management Software
Champion Exposition Services
Champion Exposition Services (now part of the Freeman portfolio of companies), approached us with a massive challenge. They were using a program called Google Docs to manage millions of pounds of trade show freight. As a leader in the event services industry, Champion's clients were depending on timely delivery of extremely critical freight for exhibits at the country's largest exposition halls. We created a freight management system that improving response times and saving the company untold amounts in time and money.
Events and Trade Show Management Software
Visa
Through our strategic partner Immersa Marketing, we were hired by Visa's Global Corporate Events team to develop the software to manage this stellar brand's meetings, trade shows and events at home and abroad. We incorporated and preserved their legacy events history and transitioned their entire trade show and events management to our custom-build software. We also photographed and inventoried their trade show inventory assets and put them online. The result was a more efficient process with instant visibility to everyone on their teams. The system is now used by their partners Fundamo, CyberSource, PlaySpan.
Event Marketing Opportunity Management Software
Semicon
Semicon West's trade show offers their exhibitors advertising opportunities. Semi wanted to bring the opportunities online and make them available to buyers. We created an application that allowed Semi to upload photos, descriptions and prices of their sales opportunities and display them on their event site.
Attendee Registration and Housing Management
Qualcomm
Qualcomm is a world business leader in mobile technology and they host an annual gathering of the world's greatest minds for networking, engagement and innovation. Their annual Innovation Qualcomm "IQ" event needed a rock-solid and reliable attendee registration system. We were selected as the official software vendor to create their custom registration and housing management system.